Imagine that the clothes you wear don’t only make you feel good but are great for the planet as well. That’s what sustainable fashion is all about. In a world that constantly getting damaged by the unchecked activities of the fashion industry, sustainable clothing practices are gaining traction. More and more people are becoming aware of the harmful effects of conventional fashion practices – making more informed decisions that will help the environment and protect it for the coming generations. The best sustainable clothing brands are making sure they follow all the procedures to make their supply chains safe for the environment.

In the female-centric world of fashion, women are not only consumers but also decision-makers. Thus, making them more responsible in supporting sustainable clothing practices. Their eco-conscious and ethical decisions can influence the direction of sustainability in the fashion industry. Read on to find out more about sustainable clothing practices and why women should be more inclined toward supporting sustainable fashion brands.

What are Sustainable Clothing Practices?

sustainable clothing practices are a set of principles that sustainable clothing brands can follow to protect the environment and create a safe society. In the conventional fast fashion industry, there is rapid degradation of the environment and depletion of natural resources. sustainable clothing practices aim to curb this overuse. 

Why Should Women Support Sustainable Clothing Brands?

Female consumers have a significant role in promoting sustainable clothing practices. The choices they make can make or break the advances toward sustainability. As more women are becoming aware of the effects of rampant fast fashion practices on the environment, they are moving towards shopping from more sustainable clothing brands. Hence, they are making a bold statement in the world of fashion. And, this change in buying behavior is not just limited to personal choices. Their purchasing habits are also influencing the choices of their friends and family, thus promoting sustainable clothing practices all across. Their active preference for sustainable clothing brands can become a strong beacon to the fashion industry to start following ethical and ecological practices.

What are Some Sustainable Clothing Practices that Women Can Follow?

Here are a few sustainable clothing practices that women can incorporate into their everyday lives.

Go for Quality Over Quantity

When following sustainable clothing practices, one of the main things that women can do is embrace quality over quantity. The fashion industry was all about fast fashion just a few years ago. To stay in line with a fast-paced change in trends, everyone was buying low-cost and low-quality styles that fell apart quite quickly. However, sustainable clothing brands have taken their place now. These brands create timeless and durable designs that will stand the test of time, so there is no need to replace them at regular intervals. Women can for high-quality pieces that are designed to be long-lasting.

Embrace Sustainable Clothing Brands

When it comes to sustainability in the world of fashion, choosing ethical brands is imperative. With the advent of sustainable fashion, many sustainable clothing brands are following eco-friendly practices that support the environment. Brands like Raw Revel have made sustainability their entire working model. Women can buy their next styles from these sustainable brands. The best sustainable clothing brands are certified for Fair Trade or Global Organic Textile Standard (GOTS) and support safe working conditions, fair wages, and ecological production methods.

Mend and Upcycle

For women looking to incorporate sustainable clothing practices into their lifestyle, upcycling is a great way to start. Upcycling extends the lifespan of clothes by trying to repair any damage before they are discarded. Women can learn basic sewing skills like tucking in buttons, fixing seams, or patching holes to rectify small damages right at home. And, they can always use the help of a tailor to mend anything that requires more attention. Upcycling also allows women to get more creative and upcycle old styles into new looks to stay in touch with the latest trends.

Thrift for Vintage Looks

Shopping at thrift stores is one of the sustainability fashion practices that is gaining immense popularity. Women can give new life to old clothes by shopping at thrift stores or picking pre-loved styles to reduce the need for new production. Shopping for second-hand clothing also has the added advantage of preventing perfectly good clothes from ending up in landfills and reducing waste generation. Plus, it allows women to showcase a statement-making style and add some character to their wardrobe that can influence the people around them.

Pick Sustainable Fabrics

Women should go for organic and recycled fabrics that are made keeping sustainable clothing practices in mind and have minimal environmental impact. Choose from materials like organic cotton, Tencel (lyocell), hemp, or bamboo. Some sustainable clothing brands also make garments using recycled polyester which is made from plastic waste from the oceans. These alternative fibers have lower carbon emissions and require fewer natural resources for their production.

Wash Clothes With Care

This two-in-one sustainable lifestyle practice not only reduces water and energy consumption but also helps to extend the life of clothes. Always read the wash-care instructions carefully and wash garments only when needed. Use cold water, go for eco-friendly detergents, and air dry clothes to minimize their impact on the environment.


For women, supporting sustainable clothing brands is not just a trend but a statement. It’s a conscious decision-making choice that promotes brands that give importance to ethical practices and promote sustainable clothing practices. The support of women – the largest consumer group in the fashion industry – has a significant impact on the fashion industry and forces them to continue following sustainability. And, by choosing these brands women are investing in timeless styles that transcend the test of time and remain in their wardrobe for a long time. Thereby benefiting the planet and allowing workers in the fashion industry to have better working conditions and fair wages.

Browse through Raw Revel's expansive collection of women’s tees and make a conscious choice to protect the environment – and look good while doing so!

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